Buck My Life!

4 Keys to be a Great Listener

by CristianoHayden on Jan.30, 2010, under Routines, Sales Mastery

listeningStudies have shown that the top salespeople in the world are not the best speakers, but the best listeners. Just like top sargers, they have an unique ability, that is they are all able to listen very well.

Here are 4 keys to be a great listener:

1) Be interested

Here is a great tip, “If you want to be interesting, be interested.” I always thought to be interesting, you need to have many funny and interesting stories to tell or need to have a face like Mr Bean. No! Everyone in this world crave for attention. Girls crave for attention even more. If you can give your customer or your girl the attention she needs, they are more likely to heed your request. Most of the time, we are just concerned about the things around us and neglect those around others. Showing interest in others and asking questions can spread unlimited warm to everyone’s heart. The best way to grab your prospect’s interest is to be genuinely interested in them.

2) Listen Attentively

When your prospect is speaking, listen attentively. Keep eye contact and nod your head in acknowledgement. Do not wander your eyes and smile at the appropriate time. Even if she is wearing revealing dress, don’t always stare at her boobs! They wiill know it and have a certain impression of you. Keep her eyes focus on her eyes. If you feel awkard or she is not that good looking, try looking at her nose instead.

3) Pause before Replying

After your prospect finish, always pause before replying. It shows you are really seriously thinking over what your prospects said. Usually, salespeople just shoot right back with their presentation without giving much thoughts to what their customers said. I found out that one of the best ways is start writing as your prospect speak. I am sure your prospect will be touched by your sincerity.

4) Question for Clarification

Everytime your prospect gives a view or objection, always question for clarification. For instance,

“It is too expensive.” “How did you mean? The value I provide is not the price you pay?”

“It does not suit me.” “In what way it does not suit you?”

“I am not interested.” “Why do you say that? Is it my service is not convincing?”

Similarly, if a girl gives an objection…

“I have a boyfriend.” “What does that mean? We can’t be friends?”

“I am not free.” “Oh.. why is that so?”

etc..

When you ask for clarification, oftenly you will realise that your prospects have diffculty answering them. Then you will realise their objections not nothing but smokescreen and you can proceed to promote the benefits.

Listening is a skill and takes time to develop. The best salespeople and sargers are the ones who talk the least and let their customers do most of the talking. Listening builds trust among your customers and trust is the number 1 factor that influences your customer’s decision to buy from you or someone else.

Buck my life!


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